Shakira's decision to live-stream her latest music video is instructive because it bypasses two more traditional channels for product launches. The success of the launch could be important for those looking to launch other types of products.
Stats and analysis are reported in TechCrunch entry, "Shakira's Stats Don't Lie..." by Jason Kincaid.
Effective Launch Marketing creates a unique payback opportunity for companies introducing new products. By compressing the marketing cycle down to just a few weeks, a good launch offers the Product Developer a chance to recover their development costs and reach profitability almost immediately.
But there's an important caveat... To paraphrase an old advertising truism, "Advertising (or Launching) a bad product just makes it fail faster."
Today, 06 November 2009, the Droid dropped. It's Verizon's iPhone killer (they hope). Initial reports have been mostly positive.
The Launch involved two key elements: video ads and pre-launch spy-shots and brief reviews by key influencers.
I signed up for the website/email portion of the campaign but received only a couple of sort-of-blah emails. There was little relationship building between Verizon and their target audience through that channel.
Today, 06 November 2009, LaunchScoop.com launches.
I'm looking forward to tracking and reporting on product and service launches both online and off.
As a Product Launch Manager and long-time marketer, Launch Marketing is one of the most interesting and exciting areas in business. More and more, businesses must develop new products and promote them against strong competition.
Launch Marketing is the art and science of how to succeed in that arena.
Thank you for joining us. I'll do my best to keep up with the fascinating world of new product launches.
